Caine named the face of Grundies

Grundies Pty Ltd and Caine Eckstein have today announced that Caine will be the new face of the company. The Australian underwear company that was founded two years ago has signed the Coolangatta Gold Champion and Kellogg’s Nutri Grain Ironman for three years.

Grundies CEO Tony Vass today said that the partnership between Grundies and Caine Eckstein was a perfect fit.

Grundies Signs professional iron man red agency

Australian online underwear company Grundies has signed professional ironman and five-time Coolangatta Gold champion Caine Eckstein to be the face of the brand.

Grundies.com.au CEO Tony Vass said that the three-year partnership between Grundies and Eckstein was a perfect fit.

Grundies ready to snap back

WHEN clothing company Pacific Brands moved its manufacturing offshore, more than 2000 Australians lost their jobs. While Strathmore resident Tony Vass survived the job cuts, he lost faith with his employer and put his hand up for a redundancy package.

That was in early 2009. Just over 12 months later Mr Vass has launched his own underwear brand and is adamant that with a new approach and hard work, clothing manufacturing still has a place in Australia.

Strathmore Jocks Make The Mark

A STRATHMORE entrepreneur wants Melbourne blokes to get into his underpants in a bid to beat the bottom-line undercutting of local manufacturing jobs. Businessman Tony Vass has launched a range of Aussie made underwear for men, labelled with a brand name inspired by Australian rhyming slang for undies: Reg Grundies

New Brief Encounters

Former Pacific Brands employee, Tony Vass, started his own Australian-made underwear business after watching local jobs being forfeited to China when the apparel giant switched its manufacturing abroad last year. "I witnessed the carnage firsthand as 3000 people lost their jobs to China,'' Vass says. ''I always wanted to run my own Aussie underwear brand so this was the motivation I needed."