15.09.2011 Caine Eckstein named the face of Grundies

Grundies Pty Ltd and Caine Eckstein have today announced that Caine will be the new face of the company.   

The Australian underwear company that was founded two years ago has signed the Coolangatta Gold Champion and Kellogg’s Nutri Grain Ironman for three years.

Grundies CEO Tony Vass today said that the partnership between Grundies and Caine Eckstein was a perfect fit.

“Grundies is an Australian owned and operated business with outstanding products and service, and we see the same in Caine” Tony said.  “Caine is a home grown Australian Ironman Champion, Coolangatta Gold Champion and after getting to know him further during our negotiations is really what ‘Australian’ stands for.”

Eckstein who will defend his four time Coolangatta Gold record next weekend couldn’t be happier. 

“It’s great to see that ironman racing is still getting exposure throughout Australia and I am overwhelmed at the opportunity to be the face of a fantastic Australian brand”

“I can speak from experience that the quality and comfort levels of the underwear are outstanding, and look forward to working with the team at Grundies,” Eckstein stated.